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Our Story

About Us

Decades of experience leading technology and product teams for companies of various sizes may have armed us with a unique perspective, but it's our passion for helping others that drives us. 


To enable people and organizations to achieve more by providing them with best practices and insights based in data-driven research.


Authenticity: We provide direct recommendations leveraging quantitative measures supported by qualitative or anecdotal evidence

Reliability: We are always there for those who need us. We answer calls and emails in a timely fashion, we deliver on what’s expected of us and are accountable to the timelines we set.

Excellence: We are curious, lifelong learners focused on continuous improvements.

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Mitch Johnstone

Mitch is a serial entrepreneur who has worked extensively with start-ups as well as billion-dollar companies across Canada. He is a CFA charter holder and holds a Masters of Management in Artificial Intelligence from Queen's University. Mitch is passionate about making work better for everyone and teaching data science teams how to work together to achieve their goals. 

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Shelley Lineham
(Vision Mover, Curator, Conductor)

Shelley is a Product executive with significant expertise in large-scale transformation, technology delivery, and AI strategy. 

With over 25 years of professional experience leading product and technology teams with global organizations as well as hyper-growth startups, she is passionate about helping individuals and teams achieve their aspirational goals. 

  • LinkedIn - White Circle
Shelley Lineham

Amanda (Holmes) Hughes
(Communicator, Action Former)

Amanda is a Product Operations and Controls expert with active experience managing, tracking and achieving complex deliverables across diverse, cross-functional teams.

She has successfully helped global organizations pass internal and external technology audits and has helped hyper-growth startups implement processes critical to obtaining SOC II and ISO 27001 compliance. She is passionate about helping teams become high performing and reach aspirational goals. She helps to establish best practices for product management and brings a level of organization and efficiency to the delivery that is unmatched.

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