Our Story
About Us
Years of working on, with and leading technology and product teams for companies of various sizes may have armed us with a unique perspective, but it's our passion for helping others that drives us.
Vision
To enable people and organizations to achieve more by providing them with best practices and insights based in data-driven research.
Values
Authenticity: We provide direct recommendations leveraging quantitative measures supported by qualitative or anecdotal evidence
Reliability: We are always there for those who need us. We answer calls and emails in a timely fashion, we deliver on what’s expected of us and are accountable to the timelines we set.
Excellence: We are curious, lifelong learners focused on continuous improvements.
Shelley Lineham
Shelley is a Product executive with significant expertise in large-scale transformation, technology delivery, and AI strategy.
With over 25 years of professional experience leading product and technology teams with global organizations as well as hypergrowth startups, she is passionate about helping individuals and teams achieve their aspirational goals.
Mitch Johnstone
Mitch is a serial entrepreneur who has worked extensively with start-ups as well as billion-dollar companies across Canada. He is a CFA charter holder and holds a Masters of Management in Artificial Intelligence from Queen's University. Mitch is passionate about making work better for everyone and teaching data science teams how to work together to achieve their goals.
Shelley Lineham
Shelley is a Product executive with significant expertise in large-scale transformation, technology delivery, and AI strategy.
With over 25 years of professional experience leading product and technology teams with global organizations as well as hypergrowth startups, she is passionate about helping individuals and teams achieve their aspirational goals.
Amanda (Holmes) Hughes
Amanda is a Product Operations and Controls expert with active experience managing, tracking and achieving complex deliverables across diverse, cross-functional teams.
She has successfully helped global organizations pass internal and external technology audits and has led hypergrowth startups to obtain SOC II compliance. She is passionate about helping teams become high performing to reach aspirational goals. She helps to establish best practices for product management and brings a level of organization and efficiency to the development process that is unmatched.
